The Ranger Initiative

The Ranger Initiative is an collaborative group project I did in TP with my cousemates. The project aims to highlight the wildlife that can be found in Singapore and how they are victims of poaching.

To highlight how poaching of wildlife is a serious but overlooked problem in Singapore, we introduced a series of posters about wildlife that can be found in Singapore and what they were used for when captured. I came up with the idea to use Delivered along with a impactful headline, we hope to raise awareness to the public. Below are some of our advertising collaterals.

Concept & Execution by: Kang Jia Wen