Ah Lemak: Fusion Nasi Lemak

Ah Lemak is a novel hawker store opened by 2 enterprising young hawkers. They serve up a local traditional dish – Nasi Lemak with a twist of fusion element, with offerings such as unagi, softshell crab and also Hokkien Mee. The brand look and feel is going for a more polished, modernised and slightly more sophisticated approach to the dish that locals are very familiar with. I was approached by the owners of Ah Lemak to create a photo library for their brand. The photographs were intended for editorial, social media and their menu design. We conducted a photo and video shoot for their store in August 2021.

Photoshoot

A3 menu

TV Menu

This project was completed with Amanda Lim.